The Rolex GMT-Master II "Coke" – a name evocative of its iconic red and black bezel – holds a special place in the hearts of watch enthusiasts. While the reference 16710, often referred to as the "Coke" GMT, ceased production in 2005, its legacy continues to influence the market and fuel demand. The title "Rolex Coke 2015" is inherently misleading, as no 16710 Coke was produced in that year. However, this apparent contradiction serves as a jumping-off point to explore the enduring appeal of this model and the nuances of the modern GMT-Master II market. This article will delve into the history of the 16710 Coke, compare it to its Pepsi-bezel counterpart, discuss the variations in the modern GMT-Master II line, and examine the current market for pre-owned and certified pre-owned examples.
The Enduring Legend of the 16710 Coke:
The Rolex GMT-Master II reference 16710, specifically the 16710A with its striking red and black bezel, enjoyed a lengthy production run from 1989 to 2005. This makes it a highly sought-after model amongst collectors. Its popularity stems from a combination of factors:
* Iconic Design: The red and black bezel, representing day and night, is instantly recognizable and undeniably stylish. Its clean, functional design epitomizes the Rolex aesthetic.
* Robust Construction: Built to withstand the rigors of daily wear, the 16710 boasts a robust stainless steel case and a reliable movement, ensuring longevity and durability.
* Discontinued Status: The cessation of production in 2005 has amplified its desirability. Discontinued models often appreciate in value over time, becoming highly collectible items.
* Nostalgia: Many collectors associate the 16710 Coke with a specific era, evoking a sense of nostalgia and connection to a particular time in watchmaking history.
The 16710A, as mentioned, features a red and black bezel. There was also a variation with a red and blue bezel, though less common, and thus less frequently referred to as a "Coke". The confusion surrounding the "2015" in the title arises from the continued fascination with the 16710 Coke and the subsequent models that inherited its legacy. Collectors frequently search for these older models, even though they weren't produced after 2005. The enduring appeal of the 16710 Coke drives significant market activity, despite its discontinued status.
Coke Rolex vs. Pepsi Rolex: A Tale of Two Bezels:
The Rolex GMT-Master II "Pepsi" – featuring a blue and red bezel – is the main competitor to the "Coke." Both models share the same functionality, but their aesthetic differences create distinct appeal to different collectors.
* Color Palette: The Pepsi's vibrant blue and red is more modern and arguably bolder than the Coke's classic red and black. The Coke offers a more understated elegance.
* Market Value: While both models command high prices, the relative value fluctuates depending on market conditions and specific variations within each reference. Generally, the "Coke" has seen strong appreciation in the pre-owned market.
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